SBS-Small Business Systems

Understand branding

Branding is often confused with marketing or advertising. Although related, they’re not the same thing. In reality, marketing and advertising are ways of promoting your brand.

Your brand expresses the core values and characteristics of your business, and it should be at the foundation of all your marketing efforts. The goal of branding is to position your company as the one that your target customers think about first when they need your product or service, the one that they are loyal to despite the competition, and the one that they feel good about recommending to others.

If you haven’t already done so, create a mission statement to share your goals and purpose
for your business.

Use your mission statement to brainstorm words and phrases that encompass your brand.

Visit Us @ https://www.smallbusinesssystems.us To Get Started

Facebook
Twitter
LinkedIn
Email

More Insights

THE LAW OF TIME

Just do it. You have to be fast. You have to be focused. You have to be strategic. Haste makes waste, but waste is often

Read More
THE LAW OF VANITY

The biggest mistake of all is believing you can do anything.  Success in business doesn’t just show up on the bottom line of the profit

Read More
What is Systems Thinking?

The term “systems thinking” was coined by Barry Richmond in 1987. According to Richmond, “Systems thinking is the art and science of making reliable inferences

Read More
BEYOND THE MONEY

Perhaps you were initially attracted to your industry because you saw it as a way to generate a supplemental 1 income stream. Maybe you had

Read More

Need Help To Maximize Your Business?

Reach out to us today and get a complimentary business review and consultation.