Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, pr, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing, support, development and continuous care in order to thrive and grow.
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.
Technology is concerned with improvements in a variety of human and organizational problem-solving endeavors, through the design, development and use of technologically based systems and processes that enhance the efficiency and effectiveness of information in a variety of strategic, tactical and operational situations.
Business Development entails tasks and processes to develop and implement growth opportunities within and between organizations.
Business development is the creation of long-term value for an organization from customers, markets, and relationships.
Operations Management is the administration of business practices to create the highest level of efficiency possible within an organization. It is concerned with converting materials and labor into goods and services as efficiently as possible to maximize the profit of an organization.
Operations management involves utilizing resources from staff, materials, equipment and technology. Operations managers acquire, develop and deliver goods to clients based on client wants and the abilities of the company.
Business Sustainability is often defined as managing the triple bottom line - a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet.
However, this approach relies on an accounting based perspective and does not fully capture the time element that is inherent within business sustainability. A more robust definition is that business sustainability represents resiliency over time – businesses that can survive shocks because they are intimately connected to healthy economic, social and environmental systems. These businesses create economic value and contribute to healthy ecosystems and strong communities.