Insights

THE LAW OF TIME

Just do it. You have to be fast. You have to be focused. You have to be strategic. Haste makes waste, but waste is often

THE LAW OF VANITY

The biggest mistake of all is believing you can do anything. Success in business doesn’t just show up on the bottom line of the profit

What is Systems Thinking?

The term “systems thinking” was coined by Barry Richmond in 1987. According to Richmond, “Systems thinking is the art and science of making reliable inferences

BEYOND THE MONEY

Perhaps you were initially attracted to your industry because you saw it as a way to generate a supplemental 1 income stream. Maybe you had

BUSINESS PROCESSES TO CREATE INFRASTRUCTURE

A business process is a set of tasks or activities that produce desired outcomes. Every process is triggered by some event, such as receiving a

Experience Design For Business

Experience Design For Business The growth of experiential marketing spawned a global creative Renaissance and, as a result, a new design discipline formed: experience design.

PLATFORM DEVELOPMENT—BRAND DESIGN AND STRATEGY

Phase One is all about developing a solid platform on which you can build your brand and market your business. It requires defining, articulating, and

THE LAW OF QUALITY

Quality is important, but brands are not built by quality alone. What is quality? Everybody thinks they can tell a high-quality product from a low-quality

THE LAW OF COLOR

A brand should use a color that is the opposite of its major competitor’s. Another way to make a brand distinctive is with color. But

Step 1: VISIONING – ESTABLISH YOUR REASONS FOR STARTING YOUR BUSINESS; CREATE A COMPELLING VISION

Vision is the ability to hear music in the future. Belief is the ability to dance to it now. Most people who become Business owners

PROTECTING PERSONAL INFORMATION – A Guide for Business- 1. TAKE STOCK

TAKE STOCK.Know what personal information you have in your files and on your computers.Effective data security starts with assessing what information you have and identifying

Step 5: Make Your Website Mobile-Friendly

Now more than ever, consumers are using mobile devices on their paths to purchase. Eighty-two percent of smartphone users use their devices to research products

Step 3: Assess Your Website

Look back at how well the technical aspects of your website operated lastholiday season. Consider :• What technical website issues did you run into last

Step 4: Stress Test Your Website

The best-laid marketing plans won’t matter if your ecommerce website doesn’t function properlyduring clutch times. Start now to fine-tune the mechanics of your website for

Understand branding

Branding is often confused with marketing or advertising. Although related, they’re not the same thing. In reality, marketing and advertising are ways of promoting your

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